Ye Guofu of MINISO: Retail industry should not compete on price, and going overseas should first go to Southeast Asia and then to Europe and the United States
“Recently, everyone has been saying that I’m lucky. I want to tell everyone, without courage, how can there be luck? As long as I’m doing it, it means the possibility of success.” On October 29, MINISO held a press conference on the results of the 2024 global brand strategy upgrade. Ye Guofu, founder, chairman of the board and CEO of MINISO, said at the conference that the retail industry is now in a good new stage of development and advocated that the retail industry should not price. “Too low prices…
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